T-BANK BRAND ZONE AT WOODZ, OUTLINE
A fairy-tale brand zone in a mysterious forest
- Client
- T-Bank
- Location
- Outline, Moscow Region
- Materials
- charred wood, metal, rope, dyed wood chips
A branded lounge area set a little apart from the stage, designed in the style of the Woodz dancefloor: it takes Woodz’s structural features as its starting point, above all the multi-level layout. We kept the principle of exploring the space, the ecological approach to building and the zoomorphism: every form refers to the fairy-tale inhabitants of the forest.
Everything is made of charred and treated wood in dark tones, and the branding reads through dyed ropes and wood chips. The tree houses were built on the same principle as those at Woodz, with the utmost respect for nature and minimal impact on the forest.
The forest stayed untouched: the bridge on piles runs between the trunks without touching a single tree, the decks bend around roots, the wood chips protect the forest floor from trampling, and the tree houses are built so as not to damage the trunks or hinder the trees’ natural growth.
