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T-BANK BRAND ZONE AT CHESS & JAZZ

Architecture, Brand Activation · 2025
T-BANK BRAND ZONE AT CHESS & JAZZ
Client
T-Bank
Location
Hermitage Garden, Moscow
Materials
plywood, painted panels, neon, light

The T-Bank brand zone at the Chess & Jazz festival in the Hermitage Garden.

We built it from a single element — a yellow panel box. Bar, gabled kiosk and the gate you enter the alley through are all assembled from these boxes; the shelves inside and the slots between them let light through, and in the evening the whole structure glows from within like a lantern. There is one colour, the brand’s own, and it holds the zone together among the greenery and the old park busts.

The marks on the panels bring the festival’s two themes together: a crown turns into a chess piece, and the silhouette of a saxophone into a knight’s head. They were cut into the plywood and repeated in neon.

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Made with
figura•fon studio